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Meet Ms Rachel, the YouTube goddess worshipped by toddlers and parents alike | Rhiannon Lucy Cosslett

Her videos offer so much more than speech therapy and a brief respite from childcare: she is part of the fabric of our livesThere’s a woman in my house every day who my toddler loves almost as much as he loves me, and her name is Ms Rachel. If you don’t spend much time with preschool-aged children, Ms Rachel – some people mistakenly say Miss, but the Ms is important, I feel – is probably not a name that will ring a bell. To parents and grandparents and other caregivers, however, she has become the closest thing that we have to a cult figure. You see, Ms Rachel is an angel, a goddess who has bestowed upon us her supreme gifts for entertaining and educating children. I have seen her referred to as “the world’s babysitter”; people jokingly offer to Venmo her cash for all the “childcare” sh...

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